Dan LaTorraca is entering his sixth season with the Carolina Panthers and has served as the manager of digital content and strategy since the start of the 2015 season. In this role, he oversees the strategy and integration for the Panthers’ digital properties, including the team website, social platforms, mobile app, e-mail marketing and analytics. His team’s work has been featured in Forbes, ESPN, FoxSports, Sports Business Journal and Yahoo! Sports, among others. The Panthers twitter account was also voted the best in the NFL in SI.com’s Social 100 and the best in pro sports by Athlon.
Prior to joining the Panthers, he worked in digital marketing for New York-based agencies Universal McCann and Acronym Media. He also served as a digital marketing consultant for professional sports teams and covered the Scranton/Wilkes-Barre Yankees for Scout.com.
LaTorraca earned his masters degree in sport administration from Canisius College in 2014 and is a 2009 graduate of the University of Scranton. He has a dog named Jolene.